The Do’s and Don’ts of Video Marketing: Mistakes to Avoid

The Do’s of Video Marketing

1. Define Your Audience and Goals

   • Before making videos, know who you want to reach and set clear goals. Understand your audience's likes and problems to create content that connects with them.

2. Focus on Storytelling

   • Use the power of storytelling. Stories that make people feel something and create a connection are more likely to stick in their minds and keep them engaged.

3. Keep Videos Short and Interesting

   • People's attention spans are short, so keep videos brief and interesting. Capture viewers from the start and hold their attention throughout.

4. Optimize Videos for SEO

   • Put relevant words in your video titles, descriptions, and tags. Include accurate transcripts and subtitles to make videos accessible to more people and boost search engine rankings.

5. Include a Call-to-Action (CTA)

   • Every video should have a clear and compelling CTA. Whether it's guiding viewers to your website, subscribing, asking for a service, or making a purchase, a strong CTA encourages action.

The Don'ts of Video Marketing

1. Don't Compromise Video Quality

   • Bad video quality can harm your brand. Invest in good equipment, ensure well-lit scenes, proper editing, and high-quality audio for a positive brand image.

2. Don't Forget Mobile Optimization

   • Many people use mobile devices for internet access. Optimize your videos for mobile – quick loading and proper display on different screen sizes are essential.

3. Don't Make Videos Too Salesy

   • While the goal is to boost sales, overly promotional videos can push viewers away. Focus on providing value, solving problems, and building trust.

4. Don't Ignore Analytics

   • Regularly check video performance metrics like views, watch time, and audience retention. Use these insights to understand what works and make smart choices for future video campaigns.

5. Don't Neglect Social Media

   • Use social media to share and engage your content. Tailor your content to each platform's unique audience and features for better results.

In the world of video marketing, careful planning and execution are key. Create engaging content that connects with your audience, builds your brand, and delivers meaningful results. Learn from your video performance, refine your strategy, and achieve success. Stick with what works, and let go of what doesn't.

If you're interested in getting a video produced for your business in the Covington, LA area and surroundings, but aren't sure where to start or what you need - book a free 30-minute discovery call today! Contact Tommy Bennett Video, and we'll get back to you as soon as possible.