3 Ways Video Can Save Your Business Time and Money
In today's fast-paced business world, time and money are critical for a company's success. According to Wyzowl (2023), 91% of businesses used video as a marketing tool in 2023. Using video technology can be a game-changer for businesses looking to simplify operations and increase efficiency. Here are three ways video can help businesses save time and money:
Training and Onboarding:
Traditional onboarding and training processes are resource-intensive, involving hiring trainers, coordinating schedules, and conducting in-person sessions. Video can completely transform this process, benefiting both new employees and the organization:
Self-Paced Learning: Videos enable new hires to learn at their own pace, reducing the need for live trainers and in-person sessions. Employees can revisit video content as needed, leading to better comprehension and faster onboarding.
Consistency: Pre-recorded training videos ensure a standardized onboarding process, eliminating variations that may occur with different trainers. This results in increased efficiency and a more cohesive workforce.
Scalability: As businesses grow, the demand for training and onboarding increases. Video training can be easily scaled to accommodate a larger workforce without the need for extra resources or trainers, saving both time and money.
2. Customer Support and FAQs:
Exceptional customer support is crucial for any business, and video can play a key role in enhancing the customer support experience and reducing costs:
Visual Demonstrations: Video tutorials offer step-by-step visual demonstrations, making it easier for customers to resolve issues independently. This reduces the need for lengthy phone calls or email exchanges, saving support agents' time.
Multilingual Support: Providing video tutorials with subtitles or voiceovers in different languages allows businesses to serve a diverse customer base without hiring multilingual support agents, saving time and money on language-specific training.
Knowledge Base Improvement: Adding video tutorials to the company's knowledge base creates a comprehensive self-help resource for customers. Quick access to video content helps customers find solutions to common queries, reducing the volume of incoming support requests.
3. Streamline Internal Communications:
Effective internal communication is crucial for team collaboration and cohesion, especially in dispersed work environments. Video offers an engaging and efficient method to keep employees informed and connected:
Engaging Updates: Video messages from company leaders or project managers are more engaging and likely to be watched in their entirety, leading to improved information retention and faster decision-making within teams.
Remote Work Adaptability: Video communication is particularly valuable in remote or hybrid work setups, allowing teams to collaborate seamlessly and reducing the need for physical meetings, increasing overall productivity.
Feedback and Recognition: Video can be used to deliver personalized feedback and recognition to employees, boosting morale and fostering a positive work environment, ultimately leading to increased productivity and reduced turnover rates.
Embracing video technology can revolutionize various aspects of a business, resulting in significant time and cost savings. Video is a powerful medium that can help businesses run more efficiently, increase revenue, and ultimately grow. As video evolves, businesses that leverage its power stand to gain a competitive edge and thrive in an increasingly digital world.
If you’re interested in getting a video produced for your business in the Covington, LA area and surroundings, but aren’t quite sure where to start - book a free 30-minute discovery call today! Contact Tommy Bennett Video, and we’ll get back to you as soon as possible.
